Own your pace.
A creator-first social platform giving a new generation of athletes permission to move differently.
Pilfer
2025
Social Strategy
A creator-first social platform giving a new generation of athletes permission to move differently.
2025
Own your pace.
Pilfer
Social Strategy
What if listening was more than music?
Music doesn't exist in isolation.
It's the soundtrack to late nights, long drives, crowded rooms, quiet mornings and everything that happens between them.
Sonos wanted to move the conversation beyond the product and explore the role sound plays in people's lives.
Our challenge was to make a campaign about listening, without making it feel like a campaign about speakers.
People don’t just listen, they live through the sound.
The most memorable listening experiences aren't necessarily the loudest ones.
They're attached to places, people and moments — the song playing when you met someone, the record that stayed with you, the track that made a city feel like home.
We built the campaign around those moments.
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We created a social-first campaign about the world around the music — not just the music itself.
Instead of asking people what they were listening to, we asked what they were hearing.
Voices. Streets. Rain. Friends. Cities. Silence.
Every sound became an invitation to look closer.
A world built around sound.
We developed a visual language that moved between intimate portraits, environmental photography, typography and fragments of everyday life.
Nothing was overly polished. The campaign needed to feel observed rather than staged.
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What do you hear?
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Designed for the feed.
The campaign was designed as a flexible social system rather than a collection of individual posts.
Photography, short-form film, editorial copy and creator-led stories could work independently or come together to tell a larger story.
Give the mic to the culture.
We worked with musicians, photographers, artists and cultural voices who already had something interesting to say.
Rather than asking creators to deliver a campaign message, we gave them a simple prompt:
What does your world sound like?
**Next project.
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Before we get started.
A few things you might want to know before we get into the good stuff.
01
What does greyhead do?
We're a social-first marketing agency specialising in strategy, creative direction, content, creator partnerships, paid social and community. We help ambitious brands build a stronger presence — and a more meaningful relationship with their audience.
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Who do you work with?
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Do you only do social media?
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How do projects start?
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Do you offer retainers?
Let’s make
**something
worth sharing**
Whether you're launching something new, reinventing something old or wondering why nobody is paying attention — we'd like to hear about it.
